Transform your pricing approach with this step-by-step course that shows you how to create a structured, actionable system for setting profitable prices while staying competitive in the marketplace.
In just over 1 hour of concise video lessons, downloadable templates, and practical exercises, you’ll learn the complete process of understanding market trends, calculating costs, and using behavioral psychology to influence your customers’ perception of value.
What You’ll Learn:
Core Pricing Models & Frameworks
Discover fundamental pricing strategies—like cost-based, value-based, and competitor-based pricingso you can choose the right fit for your products and audience.
Market & Competitive Analysis
Learn how to research your target market, analyze competitor pricing, and identify unique ways to differentiate your offerings.
Psychological Pricing Techniques
Explore proven tactics—such as charm pricing, anchoring, and decoy offers—that subtly guide customers towards higher-value purchases.
Balancing Profit & Customer Perception
Understand how to optimise price points for profitability while maintaining a positive brand image and strong customer relationships.
This course is taught through a practical, hands-on approach. Each video lesson introduces key concepts, followed by real-world examples and guided exercises. You’ll receive templates, checklists, and a workbook to help you implement these pricing strategies step by step as you progress through the course.
Through structured modules, you’ll learn to:Set Up a Pricing Strategy Blueprint: Define clear objectives, profit goals, and customer segments, ensuring your pricing aligns with your business vision.Calculate True Costs & Profit Margins: Factor in direct, indirect, and hidden costs to ensure every price point contributes to sustainable profitability.Execute Competitive Pricing: Identify where your product stands in the market—whether as a premium brand, budget-friendly option, or something in between.Test & Refine Your Pricing: Use A/B testing, customer feedback, and sales data to adapt prices and maximize long-term returns.
By the end of this course, you’ll have a complete, framework for product pricing that aligns with your revenue goals and market position. More importantly, you’ll gain the confidence and data-driven insights to adjust and scale your pricing as market conditions and customer expectations evolve—helping you maximize profits in any economy.
